The Pepperidge Farm bakery decided from the outset that fuel cells were the way to go to supply electricity and heat for the plant. The company has now been involved in two projects to install fuel cells at the plant both supplied by Fuel Cell Energy of Danbury. In August a new project was instigated by Pepperidge Farms to install an additional larger fuel cell of 1. The installation was completed and the company inaugurated the 1.
It is the largest single commercial power plant in the US and the largest power source for the plant. Additional heat coming from the fuel cell is used to support the bakery processes at the facility and thereby helps in reducing the energy needs for the plant boilers. Fuel cells produce electricity directly from the electrochemical reaction between hydrogen from a hydrogen-containing fuel and oxygen in the air. The process creates little or nothing by way of emissions because no burning or combustion takes place.
The only by products from the electrochemical reaction are water and useful heat. A fuel cell is like a large, continuously operating battery.
Pepperidge Farm Incorporated, headquartered in Norwalk, Connecticut, is a leading provider of fresh bakery products, cookies and crackers and frozen foods. In this report, we look at the 30 big tech themes for , identifying winners and losers for each theme. This report will impact all industries helping:. Food Processing Technology is using cookies We use them to give you the best experience.
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. For more information, visit www. Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. The company was named the 1 Place to Work in Connecticut in the large companies category of the Best Places to Work in Connecticut competition for Pepperidge Farm was founded in Connecticut in by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son.
The company is now a nationwide business with 9 manufacturing facilities and almost 5, employees. Pepperidge Farm has been part of Campbell Soup Company since This line would later be headed by the popular Milano cookie. Pepperidge Farm also expanded into frozen foods in through the acquisition of Black Horse Pastry Company of Keene, New Hampshire, maker of frozen puff pastries. A decade later, frozen three-layer cakes were added to the lineup.
By Pepperidge Farm was producing 1. Its more than 50 products were sold through distributors and some 50, stores across the country. The Rudkin family maintained ownership of more than 80 percent of the stock, and Margaret Rudkin continued to handle the production and personnel end of the business, while her husband was responsible for the financial side, as well as marketing, sales, shipping, and other areas, and served as the company chairman.
He had gradually retired from his Wall Street job to work full-time at Pepperidge Farm. In November , however, the Rudkins agreed to sell Pepperidge Farm to Campbell Soup Company as a way of providing their firm with additional financial backing to support further expansion.
Margaret Rudkin continued in charge of Pepperidge Farm, Incorporated, which became a wholly owned subsidiary of Campbell, and she also gained a seat on the soup company's board of directors--the first woman to do so.
In her husband retired from the company, Margaret took over the chairmanship, and their son Bill was named president. Rudkin made one final lasting contribution to the Pepperidge Farm product lineup through another European discovery, this one from Switzerland. There she discovered a unique fish-shaped cheese cracker that Pepperidge Farm launched in under the name Goldfish.
Originally a cocktail cracker, Goldfish later became a favorite kid's snack. She died of breast cancer on June 1, , at the age of Under his leadership, Pepperidge Farm pioneered the mass marketing of upscale food products. The company's marketers lured customers into paying premium prices for the company's products by having them placed high on store shelves and emphasizing the products' high quality and all-natural ingredients.
New products flowed freely from a seat-of-the-pants approach to new product development. On the advertising side, a nostalgic campaign featuring the tagline "Pepperidge Farm Remembers" ran throughout the s, while the first television advertising for Goldfish crackers debuted in Finally, distribution was aided and expanded through the opening of a string of new plants.
In January production began at a cookie and frozen food plant in Richmond, Utah. In two more plants commenced operation: a bakery facility in Aiken, South Carolina, and a cookie facility in Willard, Ohio. In a side note during this period, Pepperidge Farm in August was given responsibility for managing Godiva Chocolatier, Inc.
This arrangement ended in August when Godiva became an independent Campbell subsidiary. This ushered in a chaotic period in the early s when the Pepperidge Farm presidency changed hands several times and the company suffered through a string of high-profile failed product launches.
Three products introduced in the early s all failed miserably in the marketplace: Deli's, a line of pastry-wrapped fruits, vegetables, and meats; Star Wars cookies; and Pepperidge Farm Apple Juice.
All three of these products flew in the face of one of the company's founder's key principles: her emphasis on quality first and foremost. They simply were not up to the standards expected of the Pepperidge Farm brand.
Richard Shea, named president of Pepperidge Farm in June , quickly got the company back on track. He purged hundreds of products from the lineup and improved production efficiency by closing several outdated plants, upgrading the remaining plants, and constructing two new high-tech plants.
Through these initiatives, the time required for getting products from the plants to stores was cut in half, improving the freshness of the company's offerings and thereby revitalizing Pepperidge Farm's emphasis on basic quality. The Christian Science Monitor noted, "In response to this growing demand, Margaret Rudkin pushed her vivid red hair back from a perspiring brow and said she had always known the people of the United States wanted homemade bread -- but did they all have to have it at once?
Margaret's operation quickly outgrew her kitchen and moved to her garage where the business thrived from to When the business moved into its first real factory in , Margaret only intended to stay there for a year while planning to build a new bakery but World War II put that plan on hold. But by the time peace came in , she had a plan in hand to fulfill her dream of building a modern commercial bakery. On July 4, , Pepperidge Farm celebrated Independence Day by cutting the ribbon on a new state-of-the-art bakery in Norwalk, Connecticut.
With streamlined production in place, the business thrived. While most of the bread-making process was automated by now, employees still kneaded the bread by hand because Margaret knew that's what top quality bread required.
During the s, the Rudkins often traveled to Europe. On a visit to Belgium, Margaret became captivated by a unique collection of fancy chocolate cookies produced by the purveyors to the Belgian Royal House. Knowing the distinctive treats had no counterpart in the U. In an ad campaign introduced the character "Titus Moody," a down-home Pepperidge Farm deliveryman complete with horse and wagon.
These legendary spots ran for almost 40 years, featured two different actors, and became one of the longest running campaigns in TV history. At a time when Americans were only starting to use freezers, she foresaw that homemakers would love a frozen pastry that let them easily make company-special dishes at home.
Pepperidge Farm Turnovers and a host of other frozen offerings followed. One of the most successful additions was Puff Pastry, a favorite of consumers and caterers alike, as it enabled even the most inexperienced cooks to create their own masterpieces. And today, frozen products like our classic 3-Layer Cakes and Texas Toast comprise 20 percent of our line. The next European discovery came in Switzerland in the s.
The Rudkins discovered a unique little fish-shaped cracker that Margaret knew would be another winning addition for Pepperidge Farm. And of course, the rest is history. As a result, Margaret became the first woman to serve on the Campbell Soup Board.
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