For more information, visit www. Hunger is still the biggest health threat in the world, affecting nearly 1 billion people. Hunger kills more people every year than AIDS, malaria and tuberculosis combined. WFP fights hunger via emergency aid, recovery and rebuilding programs for post-emergency situations, and development projects aimed at helping poor countries strengthen their own ability to reduce chronic hunger.
By submitting this form, you agree to receive communications, including product information, from Campbell Soup Company. You may opt out at any time. View our privacy policy. To manage your email preferences, click here. About Nourish Launched with an initial ,can donation to Food Banks Canada, Nourish is a complete meal with a full serving of three food groups 1. Thousands of cans packed with one of the most wholesome, shelf-stable super meals ever created in Canada are rolling off the line at Campbell's Soup, but consumers will have a tough time buying them.
The nutrient-dense products will be introduced not in grocery stores but on the shelves of food banks across the country. If the iconic soup company gets its wish, cans of their Six Grain Vegetable formulation, branded Nourish, will ultimately filter into the hands of the world's hungriest via humanitarian aid organizations, making a dent in global food insecurity.
Developed at the behest of socially conscious staffers, Nourish is the first Canadian private-sector, not-for-profit product tailored to address the growing problem of world hunger. Despite its genuine beginnings, Nourish and the ensuing marketing effort has propelled Campbell's into the midst of a thorny international debate over the future of humanitarian food aid and whether there is a role for a profit-driven food industry in solving hunger.
They're challenging and pushing the corporate agenda to manifest both a shareholder focus but also our responsibility as citizens to get involved in food. This is a first step. We'd like to raise the bar for industry. Officials at the United Nations' World Food Program WFP , which is based in Rome and is the world's largest distributor of food aid, are in talks with at least a dozen private-sector companies developing ready-to-use foods, including Campbell's Canada.
The class of products has, until now, consisted mainly of high-fat, pre-mixed peanut-based pastes that are used solely by organizations mandated to cure malnutrition, such as Unicef. But the onset of food crises around the world due to political instability and natural disasters has increased food agencies' interest in a broader variety of ready-made products.
You really do need prepared food," she said, adding: "And so we really began to look at our opportunities. The queue of companies hoping for consideration was already deep. The private-sector foray into the food-aid realm has increased in recent years; global conglomerates PepsiCo and Unilever are both developing products aimed at humanitarian use.
It is not clear whether the products are being developed on a for-profit basis. Donne, Campbell's president, said making money from Nourish would "mess up the intention" of the initiative. Movement of the private sector into food aid has been met with caution and concern in the humanitarian sphere. Few have doubts about the need for ready-to-eat fortified and nutrient-dense food, which has huge value for post-disaster responses and large-scale refugee displacement.
However, there are concerns that food conglomerates are not motivated by an altruistic impulse to help solve world hunger.
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