Stopping news articles was an intentional step taken by the social media giant in response to new government laws designed to force it to pay news publishers for content. But blocking non-news pages was not. It was the culmination of an intense, months-long debate over the most ambitious attempt to regulate to date.
But yet again Facebook is being criticised for overstepping the mark. Facebook executives - in consultation with founder Mark Zuckerberg, vice- president of global partnerships, business and corporate development Marne Levine and head of global news partnerships Campbell Brown - were weighing up what to do for weeks. The tech platform made its intentions to remove news content from its main platform clear last September, after a draft form of the media bargaining code was made public.
Credit: PA. The problem was, it used a broad definition of news that ensnared a range of pages that had nothing to do with professional media. The move shocked the media industry and key figures in Canberra. As late as last Friday, Facebook was in talks to sign arrangements with major news outlets. For Frydenberg, perhaps the central government figure in this saga, the political victory was years in the making.
Facebook founder Mark Zuckerberg was directly involved in the decision to pull news content from the platform on Thursday. Credit: Bloomberg. Save Log in , register or subscribe to save articles for later.
Normal text size Larger text size Very large text size. License this article. Social media Analysis Facebook Network outage. Tim Biggs is a writer covering consumer technology, gadgets and video games.
Here are a few best practices to help you use them right:. Regardless of how well you know and understand social media language, you should use it only if it truly fits your brand voice. Some of the more technical and business-specific acronyms would be a necessity for B2B companies and companies that want to maintain a professional voice.
You have to carefully assess the situation and know the right time to use the right acronym. One of the worst things a brand could do is trying too hard to stay relevant and ending up a laughing stock.
This best practice goes hand in hand with the first two tips. Most importantly, know exactly what kind of internet slang your audience is using through social listening.
This is a great way to identify common phrases and acronyms in their posts so you can understand their language.
How often do you use acronyms and slang in your posts? Before you start adding slang everywhere, make sure you understand your target audience: try out our worksheet for creating and improving connection with your audience to inspire better content.
Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Send us an email. Send us an email Who are you trying to contact? Sales Support Other. Get your free toolkit. View this post on Instagram. HIFW it's finally Friday pic.
Oh hi! It me pic. Resources for you. The Content Benchmarks Report. Recommended for you View all Recommended for you Recommended for you. Now on slide Now on slide Now on slide Now on slide. Build and grow stronger relationships on social Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
Try Sprout For Free. Please try again later. The Sydney Morning Herald. By Conor Sen October 28, — 7. Save Log in , register or subscribe to save articles for later.
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